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Event Listing
Checklane, Front End, & Impulse (January 2012)
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The Checklane, Front End, & Impulse EPPS
Held on 1/9/2012 - 1/12/2012 at Hyatt Regency Phoenix in Phoenix, AZ, United States
Presentations to retailers across all channels, will be made from suppliers of all product categories, as well as checklane-specific fixturing and services including development, fulfillment and RDA management. Impulse Merchandise on Clip Strips, Side Panels and Power Wings will be emphasized, as well as product for end caps and all secondary merchandising opportunities. A special Magazine, Newspaper, Book and periodical merchandise, fixturing and services schedule is also being introduced at this event.
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Click here to
see more about the Convenience EPPS and the Meal Solutions for Convenience Channels
EPPS being held at the same hotel the same week.
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ECRM Grocery Community Page
Click here to Visit our Community Page, where you can learn more about category
Events, Promotions and more!
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How It Works
MarketGate software facilitates preparation, presentation, review and execution
of programs.
Before EPPS
Suppliers preload images and item data for the items they wish to present and retailers
provide item forms and spread sheets they use in planning. ECRM preschedules meetings
according to buyer responsibility. An ECRM team leader reviews process and software
with each participant individually.
At EPPS
Suppliers are provided their own private display room where the meetings take place.
Retailers and suppliers are given scanners and ipads or tablet computers which may
be used to select items of interest, take notes and email recaps to those responsible
for follow up.
After EPPS
Follow up site may be used to review notes and items and finalize programs, send
recap emails and download product images, item forms, spread sheets.
Watch A Brief Video About EPPS and How It Works
Top of page
Who Is Attending?
Click on the link below to see those who have signed up to date.
View Attendees
Cost & Benefits
Retailers, suppliers and brokers can increase business and speed to market while
reducing supply chain costs.
Why Should I Come?
- Increase sales by improving assortment and promotional planning process.
- Improve buyer efficiency by reducing or eliminating sales calls with suppliers throughout
the year (50%).
- Free up buyers to spend more time in the stores and markets.
- Increase exposure to new suppliers capable of supplying stores.
- Reduce supply chain costs by eliminating associated re-work.
- Increase speed to market by 2-3 months.
- View Our Animated Overview
Accommodations and Travel - ECRM will cover your hotel accommodations. Reservations are booked by ECRM upon receipt of registration
- ECRM provides meals and entertainment for the duration of the event.
- ECRM provides ground transportation to and from the event hotel.
- ECRM will cover your airfare. Our travel agents will contact you to arrange your air transportation.
- To contact ECRM's Travel Department directly, please call 440-498-0500. Tracey Barrett (ext. 1167) or Christopher DeJesus (ext. 1173).
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What will it Cost ?There are no buyer registration fees associated with attending the eventECRM will cover expenses for buyer attendees. Each buyer attendee will receive a 1 year MarketGate Premium License.
Fred Heavilon of Crayola, Llc. said:
"Over the past eight years I've attended many trade show events, presenting Crayola®
and Silly Putty® products to customers across various channels. I'm happy to report
that ECRM-run events consistently exceed my high expectations. Partnership with
ECRM has been extremely advantageous to Crayola® business opportunities. Here is
just a sampling of the vital support they provide. * Presenting new products to
current and new customers * Securing customer commitments and/or follow-up meetings
* Collecting customer feedback on products and services * Helping with sell through
of closeout items * Management and scheduling appointments with valued potential
clients * Ensuring easy set-up of presentation rooms or booths * Providing expert
support and maintenance of website information. Perhaps what makes ECRM an outstanding
leader in their field is a corporate culture that is guided by strong business values,
including integrity, objectivity, partnership, innovation and high performance.
Naturally, not all customers purchase new Crayola® products, but ECRM expertise
gives Crayola® the best opportunity to achieve our greatest sales potential."
Mark Thorngren of Unilever said:
"ECRM has provided our senior-level sales, marketing and category management executives
with a forum to meet with a great group of retailers from all channels of trade
in a category-focused format."
Hugh Scollins of Bassett Brands said:
"You guys did it again. I thought with the economic conditions a lot of folks would
stay home.Very good mix of chains, distributors and “Consultants”. Fab location
and as usual great job by the ECRM team. Only problem is, your causing us a lot
more work. All the follow up will result in new business and I will not be able
to complain about how bad the economy is. Thanks again."
Bill Ladwig of Lewis Drug said:
"EPPS events are very rewarding and time well spent. The return on investment is
unimaginable...Many have tried to copy ECRM's techniques, but have not been successful."
Susan Scherer of Kroger said:
“ECRM is a valuable asset to the new supplier and new item process for my business.
The advantages to this format is time savings- the format allows me thoroughly review
potential suppliers and potential new items in a fast, efficient manner. Distractions
are kept to a minimum and I can walk away from a program with all the information
needed to make sound decisions on new items or new suppliers. The software provided
at the meetings is helpful as it allows me to quickly capture the items I am interested
in.The advantage to a show is it allows me the ability to review a large number
of suppliers in a fraction of the time it would take to interview them in this office.”
Stuart Hamilton of Vogue International Inc said:
"By attending ECRM International EPPS, Vogue International was provided a conduit
to expand our distribution throughout Europe and Asia, something that would have
been difficult to replicate had we not participated. ECRM provides a great platform
for manufacturers and retailers from around the globe to meet and build potential
long term business partnerships, and as a result of our meeting(s) in Athens, I
have already put the show into our budget for 2010."
Dennis Markley of Kerr Drug, Inc. said:
"ECRM shows are the most efficient format of any buyer/vendor meetings available.
A buyer can review more vendors, in a shorter time period, than any other format.
I constantly tell vendors, no matter how many trade shows they attend, if they are
not going to ECRM's, they are not spending their marketing funds wisely. If I were
a vendor, I would definitely attend ECRM...I access the ECRM website weekly. The
ability to see your past meeting notes, find item set up information, and vendor
contact info is invaluable."
Top of page
Why Should I Come?
- Increase sales and speed to market
- Reduce travel and sales expense
- Eliminate redundancy and associated re-work
- MarketGate may be used throughout the year to increase sales and reduce expense
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View Our Animated Overview
What will it Cost ?Planning SessionThe Planning Session includes 20-minute one-on-one, pre-scheduled meetings in your own private meeting room. Click here to view photos. ECRM's MarketGate software is provided to aid in meeting planning, presentation and follow-up. The registration fees for attending the 20-minute Planning Session are as follows: | | Planning Session Fee : | $14,500.00 USD (20-minute meetings) for 2 attendee(s). | | | Additional Participants: | $500.00 USD per day per each additional attendee | | | Sellers are responsible for their own airfare. | | | | Fee includes • Accommodations • Meals • Meeting Room • Scheduled Appointments • 1 year MarketGate Premium License | | | Power HallThe Power Hall session is set up in private meeting spaces within a large ballroom, where each supplier has a private area with room for displays and materials. Click to View Event Photos for this Event. Buyers attending the Planning Sessions are scheduled to meet with suppliers registered for the Power Hall. Buyers and suppliers have pre-scheduled, one-on-one 10-minute appointments to review new items, promotions and other opportunities within their category focus. All of ECRM's technology is fully utilized at these meetings, which will facilitate presentation of programs in an abbreviated time frame as well as provide web-based tools to improve execution of programs. | | Power Hall Fee : | $8,500.00 USD (10-minute meetings) for 1 attendee(s). | | | Additional Participants: | $500.00 USD per day per each additional attendee | | | Sellers are responsible for their own airfare. | | | | Fee includes • Accommodations • Meals • Meeting Booth • Scheduled Appointments • 1 year MarketGate Premium License | | |
Fred Heavilon of Crayola, Llc. said:
"Over the past eight years I've attended many trade show events, presenting Crayola®
and Silly Putty® products to customers across various channels. I'm happy to report
that ECRM-run events consistently exceed my high expectations. Partnership with
ECRM has been extremely advantageous to Crayola® business opportunities. Here is
just a sampling of the vital support they provide. * Presenting new products to
current and new customers * Securing customer commitments and/or follow-up meetings
* Collecting customer feedback on products and services * Helping with sell through
of closeout items * Management and scheduling appointments with valued potential
clients * Ensuring easy set-up of presentation rooms or booths * Providing expert
support and maintenance of website information. Perhaps what makes ECRM an outstanding
leader in their field is a corporate culture that is guided by strong business values,
including integrity, objectivity, partnership, innovation and high performance.
Naturally, not all customers purchase new Crayola® products, but ECRM expertise
gives Crayola® the best opportunity to achieve our greatest sales potential."
Mark Thorngren of Unilever said:
"ECRM has provided our senior-level sales, marketing and category management executives
with a forum to meet with a great group of retailers from all channels of trade
in a category-focused format."
Hugh Scollins of Bassett Brands said:
"You guys did it again. I thought with the economic conditions a lot of folks would
stay home.Very good mix of chains, distributors and “Consultants”. Fab location
and as usual great job by the ECRM team. Only problem is, your causing us a lot
more work. All the follow up will result in new business and I will not be able
to complain about how bad the economy is. Thanks again."
Bill Ladwig of Lewis Drug said:
"EPPS events are very rewarding and time well spent. The return on investment is
unimaginable...Many have tried to copy ECRM's techniques, but have not been successful."
Susan Scherer of Kroger said:
“ECRM is a valuable asset to the new supplier and new item process for my business.
The advantages to this format is time savings- the format allows me thoroughly review
potential suppliers and potential new items in a fast, efficient manner. Distractions
are kept to a minimum and I can walk away from a program with all the information
needed to make sound decisions on new items or new suppliers. The software provided
at the meetings is helpful as it allows me to quickly capture the items I am interested
in.The advantage to a show is it allows me the ability to review a large number
of suppliers in a fraction of the time it would take to interview them in this office.”
Stuart Hamilton of Vogue International Inc said:
"By attending ECRM International EPPS, Vogue International was provided a conduit
to expand our distribution throughout Europe and Asia, something that would have
been difficult to replicate had we not participated. ECRM provides a great platform
for manufacturers and retailers from around the globe to meet and build potential
long term business partnerships, and as a result of our meeting(s) in Athens, I
have already put the show into our budget for 2010."
Dennis Markley of Kerr Drug, Inc. said:
"ECRM shows are the most efficient format of any buyer/vendor meetings available.
A buyer can review more vendors, in a shorter time period, than any other format.
I constantly tell vendors, no matter how many trade shows they attend, if they are
not going to ECRM's, they are not spending their marketing funds wisely. If I were
a vendor, I would definitely attend ECRM...I access the ECRM website weekly. The
ability to see your past meeting notes, find item set up information, and vendor
contact info is invaluable."
Top of page
Why Should I Come?
- Sales increase as the category focus facilitates development of improved programs.
- Save time and money as the meetings at EPPS can replace home office appointments.
- The proactive environment of the planning sessions helps to breed creativity and
innovation.
- Utilize system tools to aid in meeting planning, presentation, and to facilitate
follow up and execution of programs.
- Sales increase as execution improves.
What Will It Cost?
ECRM recognizes the broker as a member of the manufacturer sales team.
The registration fee for brokers or manufacturers and sales reps is: $500.00 per
day/per attendee. The fees cover the following:
- All accommodations, meals and social events.
- ECRM® MarketGate™ Mobile software, which may be used on a day-to-day basis to schedule
meetings, document notes and transfer product data electronically (with manufacturer
permission).
- 1 year MarketGate Premium License, which includes web tools valued at several hundred
thousand dollars:
- Ad Comparisons: Search retail circular ads by manufacturer, category, brand or market
from over 160 chains in 60 markets.
- Product Library/Forms Assistant: Manufacturers may give you access to product data
and images, which can be downloaded directly into the retailers’ custom new item
forms.
- Meeting Follow-Up: Manufacturers may give you access to Meeting Follow-Up to facilitate
execution of programs discussed at EPPS.
- Broker Portal: Manufacturers use to facilitate and find new representation. Brokers
may use to facilitate communication to both retailer and manufacturer.
Fred Heavilon of Crayola, Llc. said:
"Over the past eight years I've attended many trade show events, presenting Crayola®
and Silly Putty® products to customers across various channels. I'm happy to report
that ECRM-run events consistently exceed my high expectations. Partnership with
ECRM has been extremely advantageous to Crayola® business opportunities. Here is
just a sampling of the vital support they provide. * Presenting new products to
current and new customers * Securing customer commitments and/or follow-up meetings
* Collecting customer feedback on products and services * Helping with sell through
of closeout items * Management and scheduling appointments with valued potential
clients * Ensuring easy set-up of presentation rooms or booths * Providing expert
support and maintenance of website information. Perhaps what makes ECRM an outstanding
leader in their field is a corporate culture that is guided by strong business values,
including integrity, objectivity, partnership, innovation and high performance.
Naturally, not all customers purchase new Crayola® products, but ECRM expertise
gives Crayola® the best opportunity to achieve our greatest sales potential."
Mark Thorngren of Unilever said:
"ECRM has provided our senior-level sales, marketing and category management executives
with a forum to meet with a great group of retailers from all channels of trade
in a category-focused format."
Hugh Scollins of Bassett Brands said:
"You guys did it again. I thought with the economic conditions a lot of folks would
stay home.Very good mix of chains, distributors and “Consultants”. Fab location
and as usual great job by the ECRM team. Only problem is, your causing us a lot
more work. All the follow up will result in new business and I will not be able
to complain about how bad the economy is. Thanks again."
Bill Ladwig of Lewis Drug said:
"EPPS events are very rewarding and time well spent. The return on investment is
unimaginable...Many have tried to copy ECRM's techniques, but have not been successful."
Susan Scherer of Kroger said:
“ECRM is a valuable asset to the new supplier and new item process for my business.
The advantages to this format is time savings- the format allows me thoroughly review
potential suppliers and potential new items in a fast, efficient manner. Distractions
are kept to a minimum and I can walk away from a program with all the information
needed to make sound decisions on new items or new suppliers. The software provided
at the meetings is helpful as it allows me to quickly capture the items I am interested
in.The advantage to a show is it allows me the ability to review a large number
of suppliers in a fraction of the time it would take to interview them in this office.”
Stuart Hamilton of Vogue International Inc said:
"By attending ECRM International EPPS, Vogue International was provided a conduit
to expand our distribution throughout Europe and Asia, something that would have
been difficult to replicate had we not participated. ECRM provides a great platform
for manufacturers and retailers from around the globe to meet and build potential
long term business partnerships, and as a result of our meeting(s) in Athens, I
have already put the show into our budget for 2010."
Dennis Markley of Kerr Drug, Inc. said:
"ECRM shows are the most efficient format of any buyer/vendor meetings available.
A buyer can review more vendors, in a shorter time period, than any other format.
I constantly tell vendors, no matter how many trade shows they attend, if they are
not going to ECRM's, they are not spending their marketing funds wisely. If I were
a vendor, I would definitely attend ECRM...I access the ECRM website weekly. The
ability to see your past meeting notes, find item set up information, and vendor
contact info is invaluable."
Top of page
How Do I Sign Up?
Click on the link below to register for EPPS.
Register
Have Questions?
Please contact Lisa Carrillo by phone at (440) 528-0427 or
email
Judy Ard by phone at (440) 528-0424 or email
Melinda Young by phone at (440) 248-2190 or
email
Comment & Share this Event
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General Session Presentations | | "Maximizing the Retail Checkout Opportunity" - Ray Jones, Managing Director , Dechert-Hampe Consulting |
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